Privacy Policy

Effective Date:

1. Introduction
Firnline Partners AB ("Firnline," "we," "us," or "our") is committed to protecting your privacy and handling your personal data responsibly, in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

This Privacy Policy explains what personal data we collect through this website, why we collect it, how we use and protect it, and what rights you have as a data subject.

2. Data Controller
The data controller responsible for personal data processed through this website is: Firnline Partners AB | Address: Skogalundsvägen 33, 13142, Nacka, Sweden | Org. Number: 559596-3512
Email: contact@firnlinepartners.com

3. Information We Collect
We may collect the following types of information:

  • Contact information. Name, email address, phone number, company name, and any other details you provide when you fill out a contact form, request a consultation, or schedule a call.

  • Usage data. IP address, browser type and version, device information, pages visited, referral source, and time spent on the site, collected automatically through analytics tools.

  • Communications. The content of messages, inquiries, or other correspondence you send us directly.

    We do not knowingly collect any special category data (such as health, religious, or biometric information) through this website.

4. Legal Basis for Processing
Under the GDPR, we only process personal data where we have a valid legal basis. Depending on the purpose, we rely on one or more of the following:

  • Consent — for example, when you opt in to receive newsletters or updates, or where cookies require consent.

  • Legitimate interest — for example, to respond to inquiries, maintain website security, and understand how our website is used, provided this does not override your fundamental rights and freedoms.

  • Performance of a contract — where processing is necessary to take steps at your request before entering into an engagement, or to deliver a contracted engagement.

  • Legal obligation — where we are required to retain or disclose information to comply with applicable law.

5. How We Use Your Information
We use your information to:

  • Respond to inquiries and schedule consultations

  • Prepare and deliver our consulting services

  • Send relevant updates or follow-ups, where you have consented to receive them

  • Maintain, secure, and improve this website

  • Understand aggregate website traffic and usage patterns

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

6. Data Sharing
We do not sell your personal data. We may share personal data with trusted third-party service providers who support the operation of our business, such as scheduling, communications, and customer relationship management tools. These providers are only permitted to process your data on our instructions, for the purposes we specify, and are contractually required to apply appropriate security measures.

We may also disclose personal data where required by law, regulation, or valid legal process.

7. International Data Transfers
Some of the service providers we use may process data outside the European Economic Area (EEA), including in the United States. Where this occurs, we take steps to ensure an adequate level of protection, including relying on the European Commission's Standard Contractual Clauses or an equivalent recognized safeguard, in each case as required under the GDPR.

8. Cookies
Our website may use cookies and similar technologies to operate the site, remember preferences, and understand how visitors use our content. Where cookies are not strictly necessary for the website to function, we will ask for your consent before placing them. You can manage or disable cookies at any time through your browser settings, though some website functionality may be affected as a result.

9. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, including any applicable legal, accounting, or reporting requirements. When personal data is no longer needed, we securely delete or anonymize it.

10. Your Rights
Subject to applicable law, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request erasure of your data

  • Restrict or object to certain processing

  • Request data portability

  • Withdraw consent at any time, where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal

  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at: contact@firnlinepartners.com

If you are located in Sweden or otherwise fall under Swedish jurisdiction, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY): www.imy.se.

11. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Children's Privacy
Our services are directed at businesses and professionals and are not directed to individuals under 18. We do not knowingly collect personal data from minors.

13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised version on this page with an updated effective date.

14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Firnline Partners AB | Email: contact@firnlinepartners.com | Phone: +46 76 764 5082 | Skogalundsvägen 33, 13142, Nacka, Sweden